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With the 80th birthday of Monopoly coming up, Hasbro, Inc. has been busy working on developing locations for its Monopoly Here and Now new board game, set to be released this fall.
[In 1935], Parker Brothers acquired the rights for the MONOPOLY game from Charles Darrow and began selling the game shortly after in the United States. Since its debut, the MONOPOLY brand has captivated more than 1 billion players in 114 countries and has been translated in 47 languages.
In March, 2015, after tallying nearly 4 million votes cast in 182 countries, MONOPOLY fans around the world have selected their favorite cities to become property spaces in the upcoming game. Peru rejoiced when it learned that it’s capital, Lima, was nominated the top property in the World Edition game. As a result, Lima will hold the coveted place on the Monopoly Here and Now game board with the most expensive property.
Peru, is now embracing Lima’s win as the new “Boardwalk” on the World Edition Monopoly game, as part of it’s press campaign, boasting that Lima is far more than just a stopover on the way to Machu Picchu, and emphasizing that:
Lima is a sprawling megacity where you can go surfing along the rocky coastline, play golf in the middle of the financial district, tour a pre-Columbian temple in the city’s upscale Miraflores neighborhood and watch a delightful sound and light show at a cluster of outdoor fountains. Not to mention savor a Pisco Sour along with Peru’s culinary star, ceviche, at one of dozens of top-rated cevicherias. And if it’s more than ceviche that you crave, three Lima restaurants – Central, Astrid y Gaston and Maido – claimed three of the top 10 spots in Latin America’s 50 Best Restaurants Awards and were included in the World’s 50 Best Restaurants in 2015.
I can personally attest to Peru’s glory. I just spent three days in Lima, at the Radisson Blu Miraflores and enjoyed every moment of my trip. As soon as I return from my next escapade, I’ll be posting my own photos of Lima, except that, instead of Mr. Monopoly posing in front of the Government Palace in Lima, it will be Won’t Run.
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