Hyatt’s Newest Brand: Hyatt Studios

photo provided by Hyatt

Hyatt announced today its newest brand Hyatt Studios.

Hyatt Studios is intended to provide upper-midscale lodging in the Americas in new places or markets where the Hyatt brand currently doesn’t have a strong footprint. According to Hyatt, the Hyatt Studios brand is designed to be flexible based on developer needs, accommodating both extended-stay and shorter length-of-stay leisure and business transient guests depending on the hotel’s market and guest base.

This is a large scale project – according to Hyatt, there will be more than 100 Hyatt Studio hotels, with construction expected to begin in 2023 and the first hotel expected to open in 2024.

This is the rendering of the hotel exterior:

photo provided by Hyatt

The lobby:

photo provided by Hyatt

According to Hyatt, the Hyatt Studios lobby will feature a complimentary grab-and-go breakfast and a best-in-class, 24-hour market with a wide variety of options.

Guest room:

photo provided by Hyatt

According to Hyatt, Hyatt Studios guestrooms will marry form with function and offer suites with kitchen amenities to provide comfort during extended trips away from home. The king guestroom plan provides a spacious 339 square-feet of comfort, and all guestroom kitchens will feature a multi-function convection microwave.

Hyatt envisions Hyatt Studios to be in the same broad category as Hyatt Place, Hyatt House and Caption Hotels.

I asked my contact at Hyatt to name cities where Hyatt Studios will be opened and also whether these properties were new constructions or conversions from other hotel brands. I was informed that all Hyatt Studios will be new construction in smaller markets across the United States. I was not provided with a list of cities where Hyatt Studios will be opened. No information has been presented yet regarding plans for fitness centers or pools at Hyatt Studios.

I’m happy to see the Hyatt footprint continuing to expand, and look forward to hearing even more details about the Hyatt Studio hotels.

Here is the Hyatt Press Release.