London Budget Hotel Offers Fake Views for a Quid!

easyHotel.com

View have to be quidding me!!

British humour meets hotel marketing!

The British super-budget hotel chain easyHotel, that offers a great night’s sleep from as little as £19.99 a night, has a new marketing campaign: for one British Pound Sterling – £ – a quid – you can upgrade your room to one with a view.

A FAKE VIEW, that is!

The hotel now offers fake window views of iconic London landmarks for guests at its Old Street Hotel in London’s East End. For £1, customers can ‘upgrade’ to a view of Tower Bridge or Buckingham Palace.

For only a quid, you can upgrade to a room with a fake view! (I would have expected a bigger picture …. this is tiny!)

The rationale is that the views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a premium for a fancy view.

I don’t know about you, but I’ve often had murals or pictures on my hotel walls featuring local highlights and I’ve never had to pay a premium for that!

Nevertheless, this cracks me up, in a Benny Hill kind of way. Actually, I think it’s a good marketing campaign because it makes many people who never heard of easyHotel before, now aware of the hotel chain.