If you’ve never heard of Two Roads Hospitality, you are not alone. I woke to a Press Release from Hyatt Newsroom announcing the acquisition of the international lifestyle hotel management company, Two Roads Hospitality.
Let’s be clearer – Two Roads Hospitality manages some amazing hotel brands including: Alila, Destination, Joie de Vivre, Thompson and tommie brands. The Press Release says that the addition of these hotels to the Hyatt portfolio will strengthen Hyatt’s lifestyle and wellbeing offerings for high-end travelers worldwide”
The Press Release further states:
Through the addition of Two Roads, its established lifestyle brands and the management agreements for the majority of its 85 properties in eight countries, Hyatt will expand its brand presence into 23 new markets while enhancing its offerings in lifestyle hotel experiences and wellbeing. With Two Roads and its distinctive collection of lifestyle hotels, resorts and vacation residences, Hyatt will offer an expanded and more powerful portfolio of brands with best-in-class offerings to deliver compelling experiences and benefits for guests and World of Hyatt members, expand its relationship with valued hotel owners, and drive growth for shareholders.
I am most familiar with the Thompson hotel brand, which has beautiful upscale locations across the United States and Mexico.
This is the Thompson Playa del Carmen:
This is the Beekman, New York.
Alila hotel brand, with hotels throughout Indonesia, India, China and more, was named the No. 4 Top Hotel Brand in Travel + Leisure’s 2017 World’s Best Awards.
Joie de Vivre has many hotels in the United States, with a large concentration in California.
New Hyatt Livestyle Division to be Created.
The Press Release further reports that later this year:
Hyatt will create a dedicated lifestyle division as a catalyst to bring together the operations of Two Roads’ and Hyatt’s lifestyle brands,
Hyatt plans to integrate Two Roads brands into the World of Hyatt program in 2019, expanding opportunities for World of Hyatt members to earn and redeem points across more leisure-focused stay options and also driving hotel occupancy from a loyal group of travelers who spend more, stay more and book directly.