Vince Martin, CEO of BigCrumbs & MainStreetSHARES was not too happy with the Kool Aid reference in the March 31 post on this blog, Pass the Koolaid! Another E-mail from BigCrumbs/MainStreet Shares. Mr. Martin did take the time to post a comment, and even added a bit of levity, calling himself the Kool Aid Man, and a bit of wry sarcasm, asking me which flavor Kool Aid I am drinking. I still have no intention of investing in the new venture, but thanks for stopping by, Vince. And, for the record, I prefer Fruit Punch flavored Gatorade.
So, without further adieu, here’s the response from Mr. Martin:
Vince, from MainStreetSHARES, here (a.k.a.The Kool-Aid Man). I don’t typically comment on blog posts, but since MainStreetSHARES is so new that your post currently appears on the first page of Google’s search results for us (congratulations), well, how could I resist?! So, I’ll just add a little something to the “conversation”.
Kat, I actually think it’s amazing that other companies can convince people to accept (and even demand) a simple rebate that is actually a small fraction of what THEY derive from YOUR total value (i.e. additional commissions, *your* data, *your* eyeballs, etc.).
So, I’m not sure it’s a matter of *whether* you’re drinking Kool-Aid, but a question of which flavor you prefer! I believe that, with just a little math, I can objectively say that our flavor is better than even Purplesaurus Rex. OK, that may be an overstatement. Nothing is better than Purplesaurus Rex. But, it’s at least as good.
Regarding complexity, when people are able to get past the idea that they only deserve a little cash back, it’s really simple: we’re giving our members a share of our TOTAL company revenue, based on how much they spend each month. The percentage they earn is equivalent to their percentage of total member spending, which we show them on the site. Easy.
Of course, we’re also giving them msSHARES as mentioned above. It’s all really basic math (i.e. just simple percentages) that anyone can get, and I’m sure we’ll continue to refine the explanation to ensure that simplicity is obvious. Still, it’s a new concept and we’re giving people a lot, so we’re pretty sure there will be some who don’t get it (or want to get it) at first. We call them “late-adopters”!
Interesting side note: when we launched BigCrumbs, there were some who complained about complexity (and miscellaneous other things). We then proceeded to turn it into a multi-million dollar company that earned the business of even (or especially) the most discerning individuals (thanks for your membership, BTW).
Well, Kat, thanks for giving me a little (more) space on your blog! Unfortunately, I have a few more brick walls to burst through, so I won’t be able to continue the conversation here. But, if you have any specific questions or comments, or just want to say hello, we’d absolutely love to hear from you! You can reach us directly via the Help link at the top of our site.
In fact, our favorite meal consists of a healthy plate of constructive feedback which, of course, we wash down with a tall glass of ice-cold, well…you know.