Adidas and Parley are helping to save the oceans by transforming marine plastic garbage into shoes and apparel!
Not every day am I asked to visit the showroom of one of the world’s leading sports and fitness companies, so when Adidas invited me to see the upcoming fall/winter outdoor 2018 collection, I said yes.
The showroom is in the NoHo section of Manhattan, around the corner from the Adidas flagship store.
The place is filled with all sorts of wonderful casual and sports-oriented apparel and outerwear as well as cool, but functional trail running shoes that made me go WOW!
But what I really want to discuss here is Adidas’ impressive devotion to sustainability and ending marine pollution. Adidas is committed to saving the Oceans one shoe at a time – or better yet, saving the Oceans one plastic container at a time!
These beautiful women’s Adidas shoes are made from recycled plastic found on beaches or in the ocean! It is incredible to believe that these shoes were once plastic garbage polluting our ocean waters. Amazing, but true!
In fact, Adidas has unveiled and entire line of innovative Ultraboost Parley shoes for men and women as well as apparel also recycled from plastic that would otherwise be polluting our oceans, all without sacrificing Adidas’ focus on fashion.
Adidas is also working with Parley to promote the Run For The Oceans – – and will donate $1 for every kilometer run by participants to the Parley Ocean Plastic Program.
Adidas’ dedication to sustainability and protecting the environment doesn’t end there, but continues with employing innovative dye processes that save immeasurable amounts of water. Many of the Adidas garments are dyed using processes called DopeDye, which saves as much as 75% of water that would otherwise be used in a traditional dying process.
This is an example of a dopedyed garment!
Here are some other items I saw, including the Boost Terrex Agravic GTX trail running shoe. These shoes are awesome – – they are light and have a grippy rubber outsole that can handle any trail condition.
I was also shown the apparel line, both technical and fashion. I was impressed all around. All of these products are versatile and perfect for travel! As an added plus, the prices were quite reasonable!