Zwift, the global online training platform, is partnering with New Balance to bring a once in a lifetime opportunity to win a bib for the 2020 Virgin Money London Marathon and a $1,500 travel allowance.
If you are reading this, you already know that the Virgin Money London Marathon is an incredibly popular marathon but hugely difficult to get into – with over 450,000 people applying for only 40,000 spots. I applied through the lottery for many years and never got in. So what did I do? In 2016, I went anyway and spectated. It was a blast! (see, The Next Best Thing to Running the London Marathon is Watching it!).
To enter the contest, sign up for the New Balance Marathon Mission in Zwift and run a total of 26.2 miles during the month of December. Completing this challenge will unlock the New Balance Run Club kit and all finishers will be entered into a drawing for the grand prize of a bib to the 2020 Virgin Money London Marathon.
Zwift Run is a free to use app available on the iOS App Store and Google Play. To power your avatar in game, Zwifters will require either a bluetooth enabled footpod, such as the Zwift RunPod or a Bluetooth enabled treadmill.
Running with Zwift on treadmills looks like a lot of fun – especially in winter months. It can turn your boring dreadmill run into a fun online game and competition.
If you take on this competition, I hope you win! Good luck!