WORLD OF HYATT
As most of you are aware, Hyatt is launching a new loyalty program on March 1st called the World of Hyatt. The loyalty aspects, including the requirements and benefits of each new member category have been written on at length – suffice it to say, there are some positive and some negative aspects to the changes.
WORLD OF UNDERSTANDING
The new World of Hyatt program being rolled out this week is broader than just the loyalty program, but also contains a strong community-based component aimed at promoting deeper engagement and understanding with the communities we live in and travel to. Hyatt calls this the World of Understanding.
World of Hyatt is built on the simple idea that a little understanding goes a long way. Listening, noticing others, extending a meaningful gesture can make all the difference in helping you be your best.
Understanding also inspires loyalty. Your new loyalty program connects you to the people, places and experiences at the heart of your world.
SNEAK PREVIEW – TONIGHT’S OSCAR ADVERTISEMENT
Tonight, during the Oscars, Hyatt will introduce the World of Hyatt and this new campaign, For a World of Understanding. This will include an advertisement featuring Grammy-nominated Andra Day singing the timeless song “What the World Needs Now is Love.” Here’s the video:
HYATT’S PARTNERSHIP WITH AFAR
As part of its new campaign, Hyatt has also announced two new initiatives with the travel-related company AFAR.
First, Hyatt and AFAR will jointly develop programs to promote travel-inspired understanding.
Second, Hyatt will be partnering with Learning AFAR/No Barriers USA (non-profits) to promote a community-based program to put empathy into action – Chicago Public School students who couldn’t otherwise participate will have an opportunity for an immersive educational program that culminates in a trip to Costa Rica.