Note: reviewing this new amenity kit, I couldn’t help but think of Darren Booth, blogger at Frequently Flying, who was passionate about amenity kits! He left us too soon. This review is for you, Darren.
In October 2016, JetBlue announced that it was raising the standard on premium travel by, among other things, introducing custom-designed amenity kits from New York City-based Hayward and Hopper, returning classic Hollywood sophistication to air travel. (see, October 27, 2016 Press Release).
Obviously that partnership has gone well, as last night JetBlue threw a party at Bergdorf Goodman to celebrate Hayward and Hopper’s newest design for JetBlue’s Mint amenity kit.
The event took place on the 7th floor of the iconic luxury New York City department store. As this is the start of fashion week, the guests were largely fashion industry designers and fashionistas.
A classic JetBlue drink was served.
The place was bustling:
The room featuring Hayward and Hopper design items felt like a throwback to another era.
Upon leaving, each guest was given one of the new amenity kits, wrapped in tissue paper, inside a Bergdorf Goodman shopping bag. The new amenity kit, which will be available onboard starting April 1st, features Hayward and Hopper’s latest print: a blend of pop art with black and white photography which is said to be inspired by the design and essence of Dennis Hopper and Brooke Hayward’s Los Angeles home.
I am not exaggerating when I say that this is the prettiest amenity kit I’ve ever seen! I love it!
But what’s inside the kit?
First, this IS the inside of the kit.
The kit of course contains standard items like a toothbrush and toothpaste as well as an eyemask, ear plugs, and a pen.
The toiletries are by Hudson Made, and include hand lotion, lip moisturizer and a face spray.
The socks, by Basic Outfitters, are super cool and ones that I would actually keep and wear again, rather than leave behind, after a flight.
Is it okay to say that I’m obsessed with the lens cleaner cloth? One side is white and says Hayward, and the other side is black and says Hopper! That is so cool!
So there you have it! JetBlue’s newest Mint amenity kit. On a plane near you in April!