I never heard of Honeyfund before, but the website says it is the #1 honeymoon wedding registry site. Perhaps if I watched Shark Tank more often then I might have heard of Honeyfund, as it’s owners had a successful appearance on the show in 2014.
On December 1, 2016, Honeyfund issued the Honeyfund Gift Card, billed as the first-ever universal travel and experience gift card. The creators of the gift card are promoting it as the perfect wedding and all around gift for people who prefer receiving experiences and memories over material things.
It’s an interesting concept: the value of the Honeyfund Gift Card can be redeemed for travel experiences from partners including Hotels.com, Delta Air Lines, Royal Caribbean International, Spa Week, Groupon, QVC, Uber, and others.
According to Honeyfund, the Honeyfund Gift Card is:
- The Industry’s First Universal Travel Gift Card
- Convenient, flexible and meaningful
- Redeemable with major travel & experience providers including Hotels.com, Delta Air Lines, Royal Caribbean International, Groupon and many more
Although designed for millennial wedding gifts, the marketing materials for the Honeyfund Gift Card say “from millennials to baby boomers, weddings to retirement, anyone can now give an enriching life experience.”
Some questions and answers about the card appear on this page. Basically, the dollars on the gift card can be converted dollar-for-dollar, for e-gift cards from various airlines, hotels, cruise lines, restaurants, retailers and more. I’ve looked at the list of conversion partners, and I believe that these are primarily companies that you can easily buy gift cards for individually.
So, I guess the success of the Honeyfund Gift Card will depend on various factors such as the price, the selection of partners and the ease of use as well as the name, reputation and perceived reliability of Honeyfund itself.
Frankly, I would not buy such a card unless it was discounted in some respect or it did something special that good old cash or a Visa or American Express Gift card could not do. Then again, I’m sure that I’m not the intended consumer that the card is marketed to.
Maybe I should create a Will Run For Miles Gift Card.
What do you think?