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I received this press release, which today announced a new partnership between Scorebig.com, a live event ticket website (which functions similarly to the Priceline Name-Your-Price model) and the frequent flyer program for Southwest Airlines, Rapid Rewards. Registered members will earn points for purchases, including an extra 1,000 points on the first transaction.
You might find this interesting, but will it be rewarding?
ScoreBig.com Powers New Live Event Ticketing Platform for Southwest Airlines Rapid Rewards® Members
Rapid Rewards® Members Can Now Earn Thousands of Points on all NBA, NFL, MLB, NHL, NCAA, Concert, Family and Theater Tickets
Los Angeles, Calif., May 18, 2015 – ScoreBig.com, the live event ticket marketplace that matches price-sensitive consumers with great seats at unpublished prices, today announced a new partnership with Rapid Rewards®, Southwest Airlines’ frequent flyer program. ScoreBig has launched a first-of-its-kind ticketing experience for Rapid Rewards members, which allows Program Members to earn points on great sports, music, family, and theater tickets. Rapid Rewards Members will earn 3 points, and up to 22 points, per $1 spent on live event tickets nationwide. Plus for a limited-time, Rapid Rewards Members will earn an additional 1,000 bonus points with their first transaction on ScoreBig.com.
“With this partnership, we are giving our Members the ability to earn points on a variety of live event experiences that we know they love and are passionate about,” said Jonathan Clarkson, Southwest’s Director of Rapid Rewards and Partnership Development.” ScoreBig allows Rapid Rewards Members to buy great tickets to their favorite games, concerts, or Broadway shows, and earn points that can be used to book their next vacation.”
“We are thrilled to bring great live entertainment to the Southwest Airlines Rapid Rewards program and its membership,” said David Marcus, Chief Commercial Officer at ScoreBig. “Our unique ticket supply – sourced directly from teams, concert, theater and family show promoters – allows us to deliver Rapid Rewards Members the live entertainment experiences they want, along with the added reward of cheaper vacation travel. That is an incredible value proposition that we are confident Rapid Rewards Members will love.”
Today’s partnership announcement with the industry leading Rapid Rewards program builds on ScoreBig.com’s first-of-its-kind platform powering live entertainment across the biggest brands within the the travel & loyalty space.
Is this new partnership something that will be rewarding for Southwest Airline’s frequent flyers?
Editorial Note: The opinions expressed here are mine and not provided, reviewed, by any bank, card issuer, or other company unless otherwise stated.