This page may contain affiliate links from our advertising partners for which we many receive compensation. This may impact how and where products appear on this site. This site does not review or include all companies or all available products. We are thankful when you support this site by using our links.
United Airlines has not exactly been winning Miss Congeniality awards recently. In fact, after incidents such as the one involving Dr. David Dao (where the doctor was physically dragged off of a United flight), one might say public opinion on the airline’s customer service has tanked.
How is United Airlines attempting to remedy this? It is launching a new program, Core4, which is aimed at teaching employees how to be caring, safe, dependable and efficient. In one word: NICER.
Employees will undergo a four-hour training program aimed at teaching them not only to be more efficient, but also to be nicer and more compassionate.
According to this CNBC Article:
Roughly 30,000 customer-facing employees such as flight attendants will be required to take the course. Core4 draws its name from the four characteristics: caring, safe, dependable and efficient.
It is hoped this latest endeavor will help ameliorate United’s tarnished reputation, and, ultimately, make the process more pleasant for passengers too.
I keep thinking of the famous SNL skit with Helen Hunt and David Spade, as flight attendants, saying BAH BYE as the passengers exit a plane!
What do you think of this? Will the program (and students) pass or fail?
Editorial Note: The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author's alone.