I came across an ad today for a million free Jamba Juices – the only catch was that you must use an Isis Mobile Wallet. My first instinct was – oh, here we go – it’s another Google Wallet! Well, that’s perhaps partially right, but this does deserve mention and some analysis.
So, What is Isis Mobile Wallet?
For those of you who pay at Starbuck’s from your smartphone, think of that. It is a program that allows you to add participating credit and debit cards to your account, and pay directly from your smartphone.
Participating credit and debit cards include many Chase cards (Chase Freedom®, Chase Sapphire®, Slate from Chase®, and JP Morgan Palladium ) and American Express cards, including the Serve card.
Only the Android phone is equipped for Isis Mobile Wallet. The iPhone does not have the necessary NFC hardware to support the Isis Mobile Wallet (but of course there are products in the works to work around this problem. See, e.g., this article).
While I may not have the techie knowledge that many of you do, at first blush, a product along the lines of the Isis Mobile Wallet seems to have so much more potential than the Coin product that has gotten so much attention in the past week.
I envision many promotions by Isis Mobile Wallet such as the Jamba Juice promotion discussed below to encourage people to try Isis, and to get comfortable with it. I also envision attempts to make Isis Mobile Wallet and other similar programs compatible with the iPhone and other smartphone models.
So…. here’s the Isis/Jamba Juice promo – called the Million Smoothie Giveaway!
GET A FREE SMALL SMOOTHIE OR 12OZ. JUICE EVERY TIME YOU PAY WITH THE ISIS MOBILE WALLET™*
That’s right – free when you pay. How is that possible? It’s like one of those posters that looks like nothing, but if you stare at it long enough you’ll see a unicorn riding a whale. Don’t overthink it. Just enjoy the FREEdom
here’s the fine print:
Offer available to Isis Mobile Wallet users with an established Isis Account. Subject to Isis® Terms of Service, available at paywithisis.com. Offer expires earlier of April 30, 2014 or until one million free drinks redeemed by Isis users. Offer is valid for any small smoothie or 12oz. juice at participating locations. Boosts and other menu selections are not included but may be purchased at the listed menu price. Limit one free smoothie/drink per visit per day. May not be combined with any other offer or discount. No cash, credit or reimbursement will be provided. Jamba Juice employees are not eligible for participation. Eligibility of payment cards, loyalty cards and offers depends on card issuer and merchant participation. Message and data charges may apply. Ability to tap or transmit loyalty and offer information varies among participating merchants. Isis, Isis Mobile Wallet, Isis Ready and the associated logos are trademarks of JVL Ventures, LLC. Contactless Symbol is property of EMVCo, LLC. Other third-party trademarks are the property of their respective owners. © 2013 JVL Ventures, LLC and © 2013 Jamba Juice Company. All rights reserved.
I guess I”m out in the cold because I have an iPhone. Then again, I’ve never really liked smoothies.
What do you think??